009 Is intimacy a useful quality in a business podcast?

Podcast fans often talk about how they love the "intimacy" of listening to a podcast. There certainly is a special pleasure to be had from the way a podcast can draw you into a story or give you a sense of connection with a celebrity revealing inner feelings. But is this kind of intimacy a useful quality in a business setting? Come closer and we'll tell you what we think. 4 mins 51 secs.