008 Not everyone is wild about the idea of being in a podcast.

Sometimes you can get the impression that your interviewee would rather be having root canal surgery than be in a podcast. They know their stuff, they can become animated and passionate when talking about it, but once you turn up with your microphone reluctance even dread can take over. When this happens then it's time to chill out. Relax. Chat about anything. Ease your way to a gentle conversation about the subject of the podcast, but make sure you leave the recorder running... 3 mins 37 secs